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Franchise Advantages: How Franchising Simplifies Business


Entrepreneurs who want to start a successful business can have peace of mind going into the dry-cleaning industry. With growing populations and busier lifestyles, laundry services are more in demand than ever.

Now is a great time to open a dry cleaning and laundry services business. Starting your own business may be tough, but you don’t have to do it alone. Franchising simplifies starting a business and gives you the freedom you crave.

Franchise Advantages

There are numerous advantages to joining a franchise, particularly Tide Cleaners. When you open a Tide Cleaners location, you will follow a proven business model, have the backing of a popular brand name, and receive constant support from industry experts.

Proven Business Model

Tide Cleaners is exploring growth opportunities across the United States. The franchise has already proven to have a successful business model, and franchisees benefit from the experience and history of the brand.

Procter & Gamble (P&G) is the parent company of Tide Cleaners and the Tide brand. P&G was established nearly two centuries ago and now encompasses 65 brands. The company has earned $67 billion in sales. It’s purpose and growth strategy is to improve more lives in more parts of the world more completely, with an unrelenting focus on innovation.

Working under the umbrella of the Tide brand, Tide Cleaners aims to become the number one dry cleaner in the U.S. — and, due to its business model, Tide Cleaners is well on track to reach that goal. It focuses on guest experience, quality products, and special services. These points of differentiation allow Tide Cleaners to stand out from other dry cleaners. When you become a Tide Cleaners franchise owner, you benefit from the successful business model and are a part of the company’s growth.

Brand Name

Having the backing of a trusted brand name can make a franchise location stand out in its community. When community members are familiar with the brand and its products, they will more readily patronize the business.

Tide has been a market leader for more than 70 years, and it is a name that customers know and trust. It is the largest P&G brand in the U.S., and its products are in more than 40 million American households.

Customers think of Tide as a leader in fabric care innovation. They expect a Tide Cleaners franchise to offer exceptional customer service and to treat their clothes with the utmost care.


When you join a franchise like Tide Cleaners, you have support every step of the way. Even with business experience, it is helpful to have access to successful franchise representatives who can guide you. Along with this support comes the freedom you have as a business owner.

Tide Cleaners offers extensive franchisee support, consulting, and tools for all aspects of the business. From the beginning, new franchise owners receive guidance with site selection and construction. Tide Cleaners offers numerous training programs, including a new franchise orientation program and ongoing field support. There is also assistance with marketing, IT, operations, and equipment. You’re never alone as a Tide Cleaners franchise owner!

Advantages of Franchise Fees

Franchises are able to offer support, build their brand name, and establish growth with the help of initial and ongoing franchise fees. When you pay a franchise fee to open a location, you are buying the rights to use the brand. That money supports the franchise as a whole and, in turn, helps individual franchise owners.

The initial franchise fee to open a Tide Cleaners location is $10,000. The initial investment to open a location ranges from about $160,000 to $1.5 million, depending on whether it’s a plant store or a drop store, and various other conditions.

The continuing royalty fee is 6.5 percent of net sales. There is a requirement to contribute 4 percent of the store’s weekly net sales for marketing. These fees allow Tide Cleaners to grow and market the brand, and that benefits every franchise owner.

Tide Cleaners Franchise Advantages

Tide Cleaners looks for franchise owners with business experience, but they must also be passionate and have a strong desire to succeed. Ideal owners have the ability to motivate and train employees. They also want to improve and be a part of their communities.

In return, franchisees can expect a great deal from Tide Cleaners. As a franchisee, you can leverage the Tide brand to grow your business. Tide Cleaners is all ears if its franchisees have a request, proposal, or need support. The company shares best practices and business building tips to improve store performance and promises to always move promptly to resolve key issues.

As a Tide Cleaners franchise owner, you are never alone. You maintain the freedom of owning your own business, but you have the backing and support of knowledgeable experts and a successful brand.