The Future of Dry Cleaning: How the Laundry Industry Reinvented Itself
The dry-cleaning industry has seen major changes over the last few years, reinventing itself to cater to our modern world. Here's where it's headed.
Dry-cleaning business owners are accustomed to ever-evolving industry standards and practices — making change a way of life for dry cleaners of all sizes. They are constantly updating operations to run their businesses more efficiently and keep their loyal customers coming back. Dry cleaners are learning new ways to clean stains, grow their business, manage marketing programs, train their staff, and explore new technologies in a changing world.
Tide Cleaners is a nationwide professional dry-cleaning franchise that provides dry cleaning and laundry service. When you invest in a Tide franchise, you’re not only going into business with one of the most trusted names in the laundry industry, you’re teaming up with a proven business that will ensure you are on the leading edge of the future of dry cleaning.
Tide Cleaners is all about providing access to dry cleaning and laundry above and beyond the traditional locations. From 24/7 lockers to college and business campus locations to pickup and delivery, Tide is committed to offering broad access to customers from all walks of life. Lockers and campus locations have 24-hour access, are secure and offer the latest in order-tracking technology to help franchisees maximize revenue.
Location is More Important Than Ever
As the laundry industry adapts to more technology and tries to connect with every potential customer, you might think that location would matter less. However, it appears that location will continue to be an important factor for dry cleaning, especially in dense urban areas where people are less likely to own a personal vehicle.
If you’re starting a new business or opening a new location, you need to place strong consideration on the location of your store and how you will attract potential customers. Tide’s expert franchise support team will help you with site selection, design and construction to ensure you start out with a competitive edge.
The best franchises offer specialty cleaning that gives the company a chance to differentiate itself from the competition. Environmentally friendly cleaning is one such specialty, driven by customer demand for eco-friendly practices. This trend is conscious of chemicals and resources used in cleaning as well as the proper disposal of waste.
While regulations drive many of your decisions, you should understand that going above and beyond helps attract customers. Consider using the most advanced cleaning chemicals that have a smaller impact on the environment and, if possible, invest in technology that uses less water.
Tide Cleaners uses GreenEarth® Cleaning solvent. GreenEarth® Cleaning is the world’s largest brand of environmentally friendly dry cleaning. The GreenEarth® brand name refers to an exclusive dry-cleaning process that replaces the petrochemical solvents traditionally used in dry cleaning with liquid silicone. Liquid silicone is an odorless, colorless solution that is an excellent carrier for detergents, has ideal properties for fabric care, and is better for the environment.
At Tide Cleaners, we believe any use of a toxic solvent poses an unnecessary risk to the environment and to our employees and customers, even if steps are taken to limit exposure. That’s why we use effective, more cost-efficient alternatives that are safer for the environment.
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