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How to Start a Dry Cleaners Franchise that Sets You Up for Success

FRANCHISING

Time has become a valuable commodity, leading to increasing demand for services meant to make everyday life more efficient. It’s no wonder an entrepreneur with an eye for opportunity may consider purchasing a dry-cleaning franchise. People aren’t getting any less busy, and they want help with their laundry.

Before partnering with a brand, investors need to understand what it takes to start a profitable laundry service business, and what questions to ask franchisors before cashing in on this growing industry.

Provide Customers the Service They Want and Need

Today’s families and professionals are busy. Keeping up with laundry every week costs them valuable time away from more important priorities. Dry cleaning and laundry service franchises must constantly evaluate ways to make life easier for their customers.

To simplify life for customers, laundry franchises must think beyond traditional dry cleaning. Families need a one-stop-shop where delicate garments are dry cleaned and more casual clothes are washed and folded, among other convenient services like alterations and repairs. On-demand dry cleaning and laundry service will also pick up and deliver garments, so customers never need to leave their homes.

Differentiate Yourself From the Competition

Stand out from the competition by offering the very best customer service available, noticeably clean clothes, and unmatched convenience.

For example, Tide Cleaners offers customers an innovative, contact-free locker service that’s available 24/7. Customers drop clothes off in any Tide Cleaners locker, place an order in a free, user-friendly app on their phone, and then pick up their clothes from the locker after they’re cleaned. Lockers are available at Tide Cleaners locations and can also be found in office and residential buildings and in public spaces like college campuses. Whether customers prefer convenient lockers, home pickup and delivery service, or traditional drop-off and pickup, Tide Cleaners meets their needs.

Make Sure the Brand Has a Proven Business Model

Investors don’t have to take a brand at its word. There are measures of success that can help potential franchisees feel confident in an investment decision, and it’s important to do the homework. Is the industry you’re considering growing? Is the brand within that industry frequently opening new franchises? Are current franchisees satisfied?
A 2021 Market Report found the global dry-cleaning and laundry services market is expected to grow from $93 billion in 2020 to $105 billion in 2021, a rate of 12.3 percent. By 2025, the market is expected to reach $127 billion.
Not only are dry-cleaning and laundry services a growing industry, but Tide Cleaners is also among the fastest-growing brands in the arena. We regularly appear on highly competitive lists of top-performing franchises, including Entrepreneur magazine’s 2021 Franchise 500 and Franchise Gator’s Fastest Growing Franchises of 2021.
Tide Cleaners was also recently listed as a Top 200 Franchise of 2021 by Franchise Business Review’s annual “Franchisee Satisfaction Awards,” proving our commitment to be the best possible partner to franchisees.

Prepare for the Future

There are dry cleaners still using out-of-date technology and chemicals which are costly, harmful to the environment, and hazardous to human health. It’s vital to understand a dry-cleaning business’s machines and processes and ensure the brand has its eye on innovation and safety.
Rather than slowly phasing dangerous practices out of its facilities, as some competitors do, Tide Cleaners is leading the laundry and dry-cleaning business into a safer future. We have upgraded machines that use GreenEarth® solvent.
The GreenEarth® brand refers to an exclusive green dry-cleaning process that replaces dangerous chemicals with liquid silicone. Liquid silicone is an odorless, colorless solution that is an excellent carrier for detergents, has ideal properties for fabric care, and is better for the environment. It’s also less costly for franchisees than the traditional option.

Ask About Training, Support, and Incentives

The benefit of owning a franchise is joining a successful brand with an established playbook for success. Take advantage of franchise support opportunities and ask about incentive programs.

In addition to incentive programs for new franchisees, the Tide Cleaners team will provide guidance regarding standards, specifications, operating procedures, marketing, and purchasing equipment and products. A series of manuals are also provided in a franchise website portal that will assist franchisees with the operations of their Tide Cleaners stores. Regional activities are important to our continuing education program. This program helps keep franchisees informed on a variety of subjects and provides an opportunity to interact with other franchisees and the Tide Cleaners management team.

Take the Next Step

Tide Cleaners looks for entrepreneurs with passion. You don’t need to have experience in the laundry and dry-cleaning industry to open a Tide Cleaners franchise. Our support team will guide you through every step.

Now is the time to join this growing, successful, and trusted brand.

Submit your contact information to learn more about operating a Tide Cleaners franchise.