Site Selection
Process

Site Selection Process

Many factors contribute to the success of a Tide Cleaners location. Our team of committed experts will help you identify them. Read ahead for qualities we examine in our site selection process.

Core Customer Demographics And Ideal Site Location

Busy professionals and families are driving the growth of the dry cleaning and laundry industry. Experts associated with Tide Cleaners offer demographic and psychographic profiling to help determine potential sites. We use mapping technology to determine where our core customers live, work, and shop to help us identify target intersections.

Area Criteria

Qualities like a high traffic count, a healthy mix of competitors, and excellent visibility make a market ideal for a Tide Cleaners franchise. During the site selection process, Tide Cleaners looks for areas with these qualities:

Traffic count of 25K vehicles per day (VPD)
$100K+ median income within a six-minute drive time
40K+ population density within a six-minute drive time
Grocery anchored preferred
Abundant daily-needs retail
National co-tenancy
Healthy mix of competitors
Mature market/rising trade area
Excellent ingress/egress (signalized)
Excellent visibility from intersection

Ideal market has high traffic, abundant retail, and a mix of competitors

Lease & Purchase Requirements

Tide Cleaners carries the follow requirements for all locations. These will be reviewed and discussed with new franchise owners and brokers:

Purchase or building lease
Reserved parking
Exclusive use
No ground leases
10-year term with two five-year options
Maximum 5% Common Area Maintenance (CAM) expenses cap
No radius restriction
Attractive tenant improvements and free rent package

Graphic showing some details around the type of store

Learn more about becoming a Tide Cleaners franchise

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