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Tide Cleaners franchise investment and requirements

Investment & requirements

Opening a Tide Cleaners location is an investment into your future. Initial investments vary depending on the location and format. Potential franchise owners must meet certain financial requirements to open a Tide Cleaners franchise and doing so will lead them onto a successful path of business ownership. Here is a breakdown of investments and requirements needed to open a Tide Cleaners franchise.

Tide Cleaners franchise costs

Whether you want to open your first Tide Cleaners franchise, or build an additional site, costs vary depending on the location and format.

Initial investments

New franchisees must first open a Tide Cleaners Plant Store, which is our largest format and allows customers to interact with Tide Cleaners experts. From there, owners can open additional Plant Stores or smaller Drop Stores. The additional sites allow clients in various neighborhoods within the market to drop off and pick up their dry cleaning and laundry without going out of the way.

Franchise fees are included in our breakdown of the initial investment for each location model:

  • $703,500 - $1,477,400 for a Plant Store

  • $718,500 - $1,492,400 for a Central Plant

  • $145,150 - $565,500 for a Drop Store

  • $90,950 - $274,100 for a Neighborhood Drop Store

These amounts are representative of a Lease Model and do not include associated costs for land and building . Included in the initial investment franchise costs are project management costs, a new store marketing expense, and a start-up assistance, and training fee. Additional details will be provided during the qualification

Ongoing franchisee costs

Beyond the initial investment of opening a Tide Cleaners franchise, there are ongoing costs associated with each location.

Franchise partners must contribute weekly royalty and marketing fees for each Tide Cleaners location. Royalties for each Tide Cleaners location are 6.5% of net sales (gross sales minus taxes, refunds, and discounts). Marketing fees are 4% (including a 2% national ad fund and a 2% local fund).

Incentive programs

For a limited time, Tide Cleaners is offering incentive programs to assist our Franchisees with franchise costs.

Development Incentive Program

Agile Pursuits Franchising, Inc. (APFI) offers the following incentives:

  • If you open a new Neighborhood Drop Store before September 30, 2022 in full compliance with the Development Schedule set forth in your Development Agreement, you may be eligible for our Development Incentive Program for Neighborhood Drop Stores where we will defer the payment of the Initial Franchise Fee until the one year anniversary of the actual opening date of the Outlet.

  • If you have already developed and are operating at least two Tide Cleaners Outlets (Plant Stores or Drop Stores) under a Development Rights Agreement, and you open an additional Plant Store or Drop Store under that Development Rights Agreement prior to September 30, 2022 in full compliance with your Development Schedule, then we will reduce the Initial Franchise Fee due for the new Plant Store by $10,000 or the new Drop Store by $5,000.

Conversion Incentive Program

Agile Pursuits Franchising, Inc. (APFI) offers the following incentives:

  • We are offering a Conversion Incentive Program until September 30, 2022 for our existing Tide Cleaners franchisees who purchase one or more existing dry cleaning businesses to convert the businesses into Tide Cleaners Outlets. In order to be eligible for the Conversion Incentive Program, you must have at least two Tide Cleaners Outlets in operation in a single market, one of which has been in operation for at least two years. If you sign a Conversion Incentive Addendum, we will waive the Initial Franchise Fee. If you are converting businesses that are located within the existing market where you operate your Tide Cleaners Outlets, you will pay a $10,000 Conversion Fee for up to four businesses operating under the same brand that you convert to Tide Cleaners. If you convert more than four businesses operating under the same brand in your existing market, you will pay an additional $10,000 Conversion Fee for each set of Tide Cleaners. If you are converting businesses within a new market where you do not currently operate your Tide Cleaners Outlets, you will pay a $10,000 Conversion Fee for each business that you convert to Tide Cleaners.

Tide Cleaners owner qualifications

Potential Tide Cleaners owners must be passionate about the communities in which they plan to serve. Tide Cleaners looks for franchise owners who are interested in being owner operators, have great people skills, believe in the Tide Cleaners brand, and have a strong understanding of how to manage financials.

Previous business experience is strongly preferred for new Tide Cleaners owners, although this does not have to include experience in the laundry or dry cleaning services industry.

Potential franchise owners must have $750,000 in liquid capital and a net worth of $2,000,000.

Learn more about becoming a Tide Cleaners franchisee