At Tide Cleaners, we are committed to positively impacting our community and helping to create a cleaner world for everyone.
As the nation dealt with the impact from COVID-19, we wanted to do our part for the community. Through Tide Loads of Hope powered by Tide Cleaners, we offered free laundry services to first responders who worked tirelessly to protect and care for all of us.
As Loads of Hope has grown over the past several years, we've learned that chaos and crises affect Americans in more ways than just natural disasters. Crisis manifests in poverty, inequality and, of recent relevancy, pandemics. With the outbreak of COVID-19, the Tide team quickly realized that our traditional Loads of Hope mobile laundromat wasn’t formatted to help in an impactful way. However, our business presented an opportunity –through our Tide Cleaners network: a network of brick-and-mortar stores and drop-off locker locations that provide dry cleaning and laundry services.
Applying our learnings from more than a decade’s worth of Loads of Hope work, we built a model that could provide free dry cleaning and laundry services to front-line workers affected by the extreme working conditions of COVID-19. These front-line workers were faced with long days, harsh conditions and often faced shortages of supplies. If we could restore one sense of normalcy to their daily lives, we had to find a way. This is how we launched Tide Loads of Hope powered by Tide Cleaners.
Tide Loads of Hope powered by Tide Cleaners received glowing feedback from our guests and – through June 28 – delivered huge impact:
More than 104,000 front-line responder visits
More than 702,000 dry cleaned garments
More than 554,000 lbs of laundry washed and folded
We believe in the power of clean. In times of crisis, hope can come from the look, smell and feel of clean clothes. Therefore, in the aftermath of Hurricane Katrina, Tide created Loads of Hope: a mobile laundromat developed to restore a sense of normalcy and dignity through the basic comfort of clean clothing for those in the midst of chaos.
Poverty can affect our communities in many ways. A growing problem is children whose families can't afford to clean their school clothes. We launched a pilot in Chicago, installing lockers on two high school campuses and offering free same-day laundry services for the students, faculty and staff. At Tide, we believe that "when you're clean, you can."
Since 2005, Tide has helped renew hope for more than 48,000 families across the country affected by natural disasters, from tornadoes in Missouri to hurricanes in Texas and wildfires in California.
- Powered by Matthew 25: Ministries, a top-ranked international humanitarian aid and disaster relief organization, trucks are equipped with high-efficiency washers and dryers donated by Whirlpool that can do up to 300 loads of laundry per day for communities in need.