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1. Access to the Tide Cleaners Inner Circle Rewards Program

1.1 Tide Cleaners Inner Circle Rewards Program

The Tide Cleaners Inner Circle Rewards Program (“ICR PROGRAM”) is the rewards program of Agile Pursuit Franchising, Inc (“APFI”), a wholly owned subsidiary of The Procter & Gamble Company, One Procter & Gamble Plaza, Cincinnati, Ohio, United States of America, 45202 (hereby referred as “CLIENT”). The ICR PROGRAM is exclusively for eligible Tide Cleaners guests (“GUEST” or “GUESTS”) who are at least the age of majority in their jurisdiction of residence at time of enrollment and who can enter into legally binding agreements. The terms and conditions relating to the use of the ICR PROGRAM are set out below and exist in conjunction with the P&G Terms of Use. Corporations or other entities or organizations of any kind are not eligible for the ICR PROGRAM.

1.2 Registration

1.3 Acceptance of Terms & Conditions

1.4 Acceptance of Electronic Communication

By registering to the SITE, you provide your express consent to receive electronic communications, including promotional emails and order ready emails, and you agree that such electronic communications satisfy any legal requirements.

You can unsubscribe from promotion emails by clicking on the unsubscribe link found at the bottom of the electronic email communications. Additionally, you can unsubscribe from emails by updating your profile settings in the Tide Cleaners app or contacting your local store. Update the notification settings in the Tide Cleaners app by accessing Profile > Notifications. Remember to Save your updates. If it’s your first time access the Tide Cleaners app, use your last four numbers of the phone number associated with the account. Unsubscribing from promotion emails does not affect your account status or POINTS.

1.5 Redemption Types & Rewards

The ICR PROGRAM has multiple reward structures to allow APFI to test effectiveness of the programs. GUESTS earn POINTS or REWARDS in accordance with the following program types:

  1. Traditional Program (“TRADITIONAL”)

    1. GUEST earns 1 point for every item cleaned

    2. POINTS are automatically added to your account, no loyalty card required.

    3. The REWARD tiers repeat after 500 items (e.g. 512 items, the guest gets Free Laundered Shirt, etc)

    4. Exclusive member-only weekly or monthly email promotions

    5. Receive coupon for complimentary suit or dress cleaning on birthday

    6. Available in all Tide Cleaners markets except for the markets using PHX CUSTOM and CHI CUSTOM programs (see details below)

  1. Phoenix Custom (“PHX CUSTOM”)

    1. GUEST earns 1 point for every dollar spent

    2. POINTS are automatically added to your account, no loyalty card required.

    3. Sign-up incentive of $5 off your next order

    4. Monthly member-only specials

    5. Only available at participating locations in Phoenix, AZ

  2. Chicago Custom (“CHI CUSTOM”)

    1. GUEST earns 1 point for every item cleaned

    2. POINTS are automatically added to your account, no loyalty card required.

    3. Exclusive member-only weekly or monthly email promotions

    4. Receive coupon for complimentary suit or dress cleaning on birthday

    5. Only available at participating locations in Chicago, IL; Denver, CO; Colorado Springs, CO, Dallas, TX, Oklahoma City, OK, St. Louis, MO, Raleigh, NC; and Detroit, MI

1.6 Restriction on Use

The ICR PROGRAM is currently only available to Tide Cleaners GUESTS at participating Tide Cleaners store locations. The rewards program does not apply to Tide Cleaners lockers, campuses, or Tide Laundromat locations.

The CLIENT or APFI can exclude GUESTS who use the ICR PROGRAM unlawfully.


2.1 Terms

By registering for the ICR PROGRAM and specifically by completing the paper form in store or clicking the "I AGREE", “REGISTER”, and/or similar buttons, you expressly indicate your acknowledgment and acceptance of the rules applicable to REWARDS.

2.2 Participation

Access to REWARDS is free, but to gain such access, you must be a registered GUEST. You can participate in select actions to gain or redeem POINTS including, but not limited to, participating in surveys, quizzes, polls, single-questions requests, receipt uploads, birthday rewards, and account creation.


POINTS are subject to APFI’s terms and conditions. POINTS have no cash value and are not exchangeable for cash.

The POINTS structure is subject to modification or limitation at any time, with or without notice, in APFI’s sole discretion, including, without limitation, the right to establish additional means of accruing POINTS, the right to modify and delete any or all of the recognized means of accruing POINTS existing at any given time, the right to change the REWARDS available (including the value and types of REWARDS, and the REWARDS redemption terms), and the right to exclude specific types of transactions from REWARD eligibility. POINTS can only be awarded for consumer, non-commercial purposes, made for the member’s personal use.

2.4 No Conversion of REWARDS or POINTS

Neither REWARDS nor POINTS may be assigned, transferred, redeemed for cash or substituted. APFI reserves the right in its sole and absolute discretion to award a substitute REWARD of equal or greater value if the REWARD described is unavailable or cannot be awarded, in whole or in part, for any reason. No substitution or transfer of a REWARD is permitted except by the APFI.

2.5 POINTS Expiration

POINTS do not expire and will remain on the profile for the GUEST.

3. Redemption

3.1 General

POINTS will be automatically redeemed for the applicable coupon reward value based on type of ICR PROGRAM applicable to the GUEST as outlined in Section 1.5 Redemption Types & Rewards. The reward will be printed at the bottom of the GUEST’s receipt on the next order in the form of a coupon. The value of the coupon is only applied to a future order when presented by the GUEST during that visit. The value is not automatically applied to the next order. POINTS have no monetary value.

4. Personal Information

4.1 Processing of Personal Information

CLIENT and APFI processes personal information as required to operate the ICR PROGRAM as explained in these Terms and Conditions and CLIENT’s Privacy Policy.

4.2 Confidentiality of Credentials

Access to and use of password protected and/or secure areas of the ICR PROGRAM is restricted to authorized persons only. Unauthorized individuals attempting to access these areas of the ICR PROGRAM may be subject to prosecution. You are responsible for maintaining the confidentiality of your credentials, including your account and password, and for restricting access to your computer to prevent unauthorized access to the ICR PROGRAM. You agree to accept responsibility for all redemption and other activities that occur under your account or password. You should take all necessary steps to ensure that the credentials are kept confidential and secure and should inform APFI’s Customer Service team, at your local store, immediately if you have any reason to believe that your password has become known to anyone else, or if the password is being, or is likely to be, used in an unauthorized manner. CLIENT or APFI may suspend or terminate any account if CLIENT or APFI suspects, in its sole discretion, that any GUEST or other person has engaged in fraudulent activity in connection with the ICR PROGRAM.

5. Limitation of Liability

5.1 No Warranty

Neither the CLIENT nor APFI warrant or represent that the content on any website linked from or to the SITE is complete or up-to-date. The CLIENT and APFI are under no obligation to update any content on any website. The CLIENT and APFI may change the content on, or make improvements or changes to, the SITE at any time without notice. The information, products, and descriptions of REWARDS and other services published on the SITE or a linked website may include inaccuracies or typographical errors, and to the extent permitted by law, the CLIENT and APFI specifically disclaim any liability for such inaccuracies and errors.

5.2 Limitation of Liability

You agree that the CLIENT and its affiliates (including APFI) and any of its respective officers, directors, employees, agents, suppliers, partners or franchisees, will not be liable, whether in contract, tort, strict liability or otherwise, for any indirect, punitive, special, consequential, incidental or indirect damages (including without limitation lost profits, cost of procuring substitute service or lost opportunity) arising out of or in connection with the use of the SITE, or with any delay or inability to use the SITE or a linked website, even if they have been made aware of the possibility of such damages. This limitation on liability includes, but is not limited to, the transmission of any virus which may infect your equipment, failure of mechanical or electronic equipment or communication lines, telephone or other interconnectivity problems, unauthorized access, theft, operator errors, strike or other labor problems or any force majeure. The CLIENT and APFI cannot and do not guarantee continuous, uninterrupted, or secure access to the SITE.

5.3 Legal Remedies

The CLIENT and APFI reserve the right to seek all remedies available at law and in equity for any misuse of the SITE and/or violations of these Terms and Conditions, including the right to block access from a particular internet address and to exclude you from accessing the ICR PROGRAM.

6. Copyrights and Trademarks

The trademarks, logos, and service marks (collectively "MARKS") displayed on the ICR PROGRAM are the property of APFI or CLIENT or other third party, as the case may be. You are prohibited from using any MARKS for any purpose including, but not limited to, the use as metatags on other pages or sites on the World Wide Web without the written permission of the CLIENT or such other party which may own the MARKS. All information and content including any software programs available on or through the SITE (collectively "CONTENT") is protected by copyright. You are prohibited from modifying, copying, distributing, transmitting, displaying, publishing, selling, licensing, creating derivative works or using any CONTENT available on or through the SITE for commercial or public purposes.

7. Updates to Terms and Conditions

These Terms and Conditions may be updated from time to time, at the sole discretion of the CLIENT. Any changes will become effective upon our posting of the revised Terms and Conditions on the SITE. We will provide notice to you if these changes are material and, where required by applicable law, we will obtain your consent. This notice will be provided by email and/or by posting notice of the changes on the SITE.

8. Governing Law

These Terms and Conditions are governed by the laws of Ohio. You hereby consent to the exclusive jurisdiction and venue of the courts in Ohio in all disputes arising out of or relating to the use of this SITE. As a consumer, you will benefit from any mandatory provisions of the law of the country in which you are resident. Nothing in these Terms and Conditions, including reference to this governing clause, affects your rights as a consumer to rely on such mandatory provisions of local law. Last updated: 6th February 2023